Motion & Digital
Static assets activated. These projects show how print-born brand systems translate into animation, social content, and digital signage.
CASE STUDY
Power of Pollinators
The Challenge
Ashton Gardens had a rich library of detailed educational signage, but static print wasn't reaching broader audiences. The opportunity was to take that existing content and transform it into something dynamic—a video series that could engage people who'd never set foot in the garden.
The Execution
AI-Enhanced Planning: Used generative AI to quickly prototype storyboards and visual flow for rapid creative exploration.
Strategic Asset Management:Repurposed existing illustrations and photography to bridge the gap between static design and motion.
Intentional Motion Design:Focused on subtle movements and clean typographic reveals to keep the educational facts as the primary focus.
Series Scalability:Developed a modular template to ensure future topics can be produced quickly with a consistent look and feel.
The Result
By evolving print assets into versatile social videos, the project demonstrates how to scale a single brand idea across multiple channels and breathe new life into established content.
CASE STUDY
Butterfly Conservatory
Orientation Explainer
The Challenge
The conservatory needed guests to understand safety and containment protocols before entering—but a list of rules wasn't going to cut it for an audience spanning toddlers to grandparents. The opportunity was to build something engaging enough to actually watch, memorable enough to follow, and consistent enough to establish a visual identity for the whole exhibit.
The Execution
Character Development & Rigging:Hand-illustrated the lead character (the conservatory’s Containment Director) in Adobe Draw, then built a custom character rig in Adobe Animate to sync with the voiceover.
Layered Compositing: Integrated the animated character into a lush, custom-designed environment within After Effects, using layered greenery and animated butterflies to create a sense of depth and immersion.
Accessibility & Global Design: Incorporated a bilingual (English/Spanish) captioning system to ensure the safety protocols were understood by a diverse audience.
Multichannel Synergy:This video served as the creative foundation for the exhibit, with the character and environment designs later informing physical signage and materials throughout the venue.
The Result
The orientation explainer successfully streamlined the guest entry process, reducing the need for verbal repetition by staff while ensuring 100% compliance with federal containment protocols. The project demonstrated how high-end motion design can serve as a primary brand driver for a physical space.
Dia de Muertos—Email Thumbnail
Uncharted Worlds—Email Header
Spooktober—Email Header
Dinosaur Island—Freeway Digital Marquee