Spooktober
Spooktober was a month-long Halloween celebration across Thanksgiving Point, bringing seasonal programming together under one shared campaign identity. I developed the umbrella branding and promotional creative, then created the Museum of Natural Curiosity’s venue-specific Monster Mash identity, extending its Curiosity Monster mascots into campaign graphics and environmental applications.
BRAND SYSTEM / ENVIRONMENTAL / ILLUSTRATION
Identity & Campaign
The Spooktober identity provided a flexible campaign system for the month-long event, giving the various venue programs a shared seasonal look while allowing individual experiences to retain their own personality.
Monster Mash
Monster Mash was the Museum of Natural Curiosity’s venue-specific Spooktober program. I developed its identity and expended the museum’s Curiosity Monster mascots into a series of classic horror-iinspired graphics and environmental applications.
