Uncharted Worlds
After two years as Dinosaur Island, Thanksgiving Point’s summer event needed a new identity without losing its sense of spectacle. Working with the Signature Experiences team, we divided the gardens into five distinct worlds and developed the Explorer’s Guild treasure hunt concept to connect them. I built the visual system across campaign identity, entry monuments, interpretive and wayfinding signage, guidebook materials, and animated applications, keeping the experience cohesive from small collectibles to large-format signage.
BRAND SYSTEM / CAMPAIGN / ENVIRONMENTAL
Identity & Badges
The visual system centered on five distinct worlds, each with its own palette, creatures, and badge. A shared shield structure kept the indentities connected while giving each area a recognizable personality.
Environmental & Wayfinding
The identity extended throughout the gardens through entry monuments, interpretive creature signs, and wayfinding. Each world used its own visual language while staying consistent within the larger event system.
Illustration note: Creature sketches on specimen signs and map sketches in the Explorer’s Guild Guidebook were provided by the exhibits team. All other illustration and image sourcing were my own.
Print & Guest Materials
The Explorer’s Guild turned the experience into a guided treasure hunt, connecting the five worlds through a printed guidebook, compass activities, and collectible elements designed to keep guests moving through the gardens.
